View the short film “Emergence of Brand-Name Awareness (Part II).”

  • Based on the interview, name three famous Chinese brands.

  • In the interview, you hear the name 耐克 (Nàikè). Try to find three other Chinese representations of foreign brand names.

  • Interview 2-3 people from mainland China or Taiwan and ask:

    1. If they have ever heard of the Chinese brands named in the video.
    2. The products associated with those brands.
    3. Why those brands are popular.

  • Share your thoughts on these questions with your classmates.

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