Brand-Name Fever
Table of Contents

Name Brand Fever

Street Scene
Emergence of Brand-Name Awareness (Part I)
Emergence of Brand-Name Awareness (Part II)
Emergence of Brand-Name Awareness (Part III)
Piracy Issues

Sanlitun (Heavy Accent)
Painting
"Lao Wai" Shopping Experience
CD Piracy Issues
CDs
Task Based Activities

As you watch the video clips, try to discern the ages and the social or educational backgrounds of the people. What differences do you detect in the accents of the speakers? Prepare to describe what you observe to your classmates. Listen first for the gist, then again for as much detail as you can.

Activity 1: Audio journal
Activity 2: Market Interview
Colloquialisms

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